When you're first starting out on Facebook, connecting with an audience can seem difficult. But having a big following makes it easier to spread your message and develop your community over time. Here are some practical recommendations to help grow your Facebook page's following:
The key is posting content that people want to see and share. Think about what would interest your target audience - useful advice, entertaining videos, inspiring quotes, or news related to your focus area. Ask followers questions to spark discussions. Share polls and surveys to get insight into what content resonates most. Pay attention to which types of posts get high engagement and do more of that.
Share your Facebook page on Instagram and Twitter. Cross-post your finest content to increase visibility. Holding social media contests where participants must like your Facebook page to win rewards is another option. I personally tried it and it worked on my Twitter account.
People love visuals, so use compelling images, infographics, and video clips whenever possible. They catch the eye, convey information quickly, and tend to get more engagement. You can create visual assets yourself or use free stock photo sites.
Broadcasting live video is an easy way to engage your existing audience while potentially appearing to new users through Facebook's algorithm. Give followers a behind-the-scenes look at your business, talk about trending topics, or educate and entertain. Save your live videos to re-share later too.
Consider placing Facebook ads to reach users who may be interested in your niche but haven't encountered you yet. You can target very specific demographics and interest areas to improve ad relevance. Promote recent posts and encourage visiting your page. Facebook advertising takes some refining but can be worthwhile.
Chances are some of your personal Facebook friends would enjoy your page's focus area too. Don't spam everyone on your friends list, but posting a few invites for them to check out and optionally like your page can provide an initial boost.
Reach out to other Facebook pages in related niches about collaborating. You could cross-promote each other's content, mention one another to tap into shared audiences, schedule joint live streams, create a Facebook Group, and more. Aligning with complementary pages expands visibility.
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Add a prominent invitation on your Facebook page itself inviting visitors to follow your page, like a coupon code or free download incentive. You can also pin a post to the top of your page with a call-to-action for liking and following.
Reward Facebook followers by giving them special perks not available anywhere else. For example, share coupon codes, discounts, early access to products and content, members-only live streams, and more. Exclusive follower benefits add value to being part of your community.
Don't let inquiries and comments go unanswered. Respond promptly and thoughtfully to signals of user engagement. Follow-up questions show you care what people have to say. Active conversations also keep your content circulating in the feed algorithm.
Remember that gaining a robust following takes time and consistency with providing value. Stay patient, analyze your efforts, ask for feedback, and keep fine-tuning your approach. With regular community-building, your supporters will gradually accumulate.